Digital Sheep

In his recent talk at the 2010 South by Southwest conference in Austin, Program or Be Programmed: 10 Commands for a Digital Age, media theorist, author and cyberpunk soothsayer Douglas Rushkoff urged attendees to pay attention (or more attention) to how we are being manipulated by digital media. Here's the video of Rushkoff's address:



Rushkoff is host of Digital Nation on PBS and author of Life Inc.: How the World Became a Corporation and How to Take it Back. Which are you, a programmer or one of the programmed among us? Rushkoff suggests that most of us are the latter. Caveat digerati.

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