The Plastiki landed today on Christmas Island, completing the first major leg of its 11,000-mile sail from San Francisco to Sydney to explore the Pacific Garbage Patch and surrounding seas. The goal: to raise public awareness of the ocean's pollution from plastic and other man-made, non-degradable substances that are killing marine and bird life in rising numbers. The leader of the voyage, British banking heir David de Rothschild, is joined by five others, including Olav Heyerdahl, the grandson of Thor Heyerdahl, who achieved fame in 1947 when he sailed his balsa wood raft, The Kontiki, from Peru to French Polynesia to explain how the Polynesian islands came to be inhabited by South Americans.
Follow the journey on Twitter, @Plastiki, and check out the crew's blog updates.
Ms. Stepanek is a Multimedia Journalist, New Media Strategist, an award-winning news and features editor and author of the forthcoming book, "Swarms: The Rise of the Digital Anti-Establishment." She teaches digital media strategy and cause video at Columbia University, curates a speaker series on disruptive innovation in the advocacy sector and runs a short-form 'micro-documentary' studio in Manhattan. A former Knight Fellow at Stanford and the former Web Strategies Editor at BusinessWeek, Marcia is a frequent speaker on the influence of new media at workshops and conferences worldwide. She was Founding Editor-in-Chief of Contribute magazine, covering the rise of the mass philanthropy movement and the use of social media in advocacy. She blogs for the Stanford Social Innovation Review, Pop!Tech, Videocracy.org and msnbc.com.
This blog covers the influence of new media on popular culture, business innovation, social change advocacy, and the workplace.