For an hour last month, the flash-mob troupe,
Improv Everywhere, used chalk to divide a Manhattan sidewalk into two walking lanes -- one for New Yorkers and one for tourists. Someone took a photograph (top), posted it online, and the "tourist lane" went viral -- with major media outlets, including CNN, doing brief stories. (So much for the Web's use as a new comedy venue.) But until recently, it wasn't clear who was responsible for the stunt. Improv Everywhere finally owned up to it during Internet Week, posting this "behind-the-scenes" video. The public art group's motto,
We Cause Scenes, says it all. [Did we mention that NYC tourists have a reputation for walking slower than everyone else?]
Labels: flash mobs, improv everywhere, social action, social media, tourist lane, tourists, viral comedy
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