Real Money

According to an exclusive interview in The Washington Post published last night, Barack Obama raised half a billion dollars online in his 21-month campaign for the White House. In all, 3 million donors made a total of 6.5 million donations online, adding up to more than $500 million to the campaign's warchest. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once. "People exceeded our expectations as to what they were willing to do," Obama's New Media Director Joe Rospars told Post blogger Jose Antonio Vargas in The Clickocracy.

Watch this site for more numbers measuring the impact of Web 2.0 on this year's presidential election.