In the event you haven't seen it yet (or your boss or board haven't), here's another good, basic explanation of social media for newbies. Substitute causes for flavors, and voila! Maybe next year?
Ms. Stepanek is a Multimedia Journalist, New Media Strategist, an award-winning news and features editor and author of the forthcoming book, "Swarms: The Rise of the Digital Anti-Establishment." She teaches digital media strategy and cause video at Columbia University, curates a speaker series on disruptive innovation in the advocacy sector and runs a short-form 'micro-documentary' studio in Manhattan. A former Knight Fellow at Stanford and the former Web Strategies Editor at BusinessWeek, Marcia is a frequent speaker on the influence of new media at workshops and conferences worldwide. She was Founding Editor-in-Chief of Contribute magazine, covering the rise of the mass philanthropy movement and the use of social media in advocacy. She blogs for the Stanford Social Innovation Review, Pop!Tech, Videocracy.org and msnbc.com.
This blog covers the influence of new media on popular culture, business innovation, social change advocacy, and the workplace.
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