SXSW FilmFest

Here's the just-released movie poster by London-based Build for the design documentary, Objectified, which has its world debut at this month's SXSW 2009 film festival in Austin, Texas. The feature-length film looks at industrial design and the creativity at work behind the creation of everything from toothbrushes to tech gadgets; director Gary Hustwit gathers the world's top designers to tell the story of the serious intention of everyday objects. Hustwit's 2008 film, Helvetica—about the iconic typeface—premiered at last year's SXSW festival. For more on Objectified [and the objects in the film], check out the Objectified blog and the movie's trailer, below:



Other films to be featured at this year's festival include Winnebago Man, Ben Steinbauer's documentary feature about Internet fame and the cursing man in the 4-minute, 2006 video of the same name that went viral on YouTube. Also in the line-up of world premieres at SXSW: Say My Name, a documentary about women in hip-hop. The poster art for these films—in competition among others for best design at the festival—are below: