My workshop on Cause Video, to be co-presented with Jefferson Graham of USA Today, has been accepted on the program roster for the 2014 SxSW. The workshop, "Viteracy Now! Cause Video and the Proof Imperative," is slotted to run on March 11th. Modeled after my NYU Cause Video Lab (which I teach as part of my graduate class, The Wired Nonprofit: Social Media Strategy and Practice with Howard Greenstein and Tom Watson), this SxSW workshop will explore the latest trends and practices in the emergence of short-form video as a critical tool for conveying urgency, proof and relevancy in the social good sector.
Jeff and I also will discuss ways to measure video impact and build cross-sector, group-to-group support for specific causes that can endure from one campaign to the next. Attendees will gain working knowledge of the 10 types of cause videos being used successfully in the social commons and advocacy sector today, and discover which types are best for creating specific outcomes. Attendees also will learn how short-form video is better made in-house, with the best campaigns employing smart social/mobile strategies for maximum impact and continuous engagement.
Hope you'll be able to join us!
Labels: cause video, jefferson graham, marcia stepanek, sxsw, SxSW 2014