Urban Flow

Adam Magyar is a Hungarian photographer based in Berlin who is creating a stir in the international photography world by combining still photography and video in a way that explores the density and anonymity of urban life. His premiere work, called Urban Flow, combines multiple images of pedestrians into very long panoramas. By slowing time, from 12 seconds into 8 minutes of HD footage, he reveals the minute details of urban life normally invisible to the naked eye -- and transforms the way we view images, making them more interactive and intimate.

Magyar appeared at this week's annual PopTech conference in Camden, Maine, describing his use of industrial machine-vision cameras as "slit-scan" scanning technology that captures moments in time in a way that was previously impossible using conventional optical cameras. Magyar told the PopTech crowd he is attempting to combine science and art to "look into and challenge our identities as individuals in the urban crowd."

"I used to do street photography," Magyar said, "but my photos always revolved more around a theory or urban space than a single image, and so it occurred to me to make that theory an image."

"In my images, I stage a situation where people are seen from a distance and I depict them as particles in a system," Magyar says. In the work, Stainless, a short photo-video montage (excerpt above), Magyar scans "rushing subway trains arriving to stations. The images record people staring towards their destinations, standing at the doors of trains, framed by the sliding door windows. "They are scrutinizing the uncertain future," Magyar says. In all of his images, the main theme is arrival, the rhythms of life, "sections of infinite time flowing by relentlessly, like our own life spans," he says.

It is stark but stunning work. Stainless stretches 12 seconds of real time on a crowded train platform in Berlin into 24:44 minutes, suspending the busy crowd in time, rendering his subjects as free-standing images, frozen in hyper slow-motion, as if in collage.

Check out a shorter excerpt of his work here:

Adam Magyar: Stainless (excerpt) from Urban Video Project on Vimeo.

-- Marcia Stepanek

[Photo, above: Adam Magyar speaking at PopTech conference courtesy PopTech]

Interactive YouTube

Leading the Web's viral video list over Labor Day weekend was this bit of interactive video, below -- part of an ad campaign by a German company that makes Tipp-Ex, a brand of correction fluid that is popular throughout Europe. The ad has generated some serious buzz across the Web as the latest thing in interactive, YouTube marketing. It features a hunter and a bear in the woods. Tell them what you want them to do and, well...let's just say there are a lot of options.

[Hint: Choose "Shoot the Bear" and get directed to the next round]:

http://www.youtube.com/tippexperience

Silly? Undoubtedly, but the technology used to create the video offers many possibilities for cause messaging and marketing for nonprofits and for-profits, alike. What do you think? Let us hear from you.