Tuesday, September 7, 2010

Interactive YouTube

Leading the Web's viral video list over Labor Day weekend was this bit of interactive video, below -- part of an ad campaign by a German company that makes Tipp-Ex, a brand of correction fluid that is popular throughout Europe. The ad has generated some serious buzz across the Web as the latest thing in interactive, YouTube marketing. It features a hunter and a bear in the woods. Tell them what you want them to do and, well...let's just say there are a lot of options.

[Hint: Choose "Shoot the Bear" and get directed to the next round]:

Silly? Undoubtedly, but the technology used to create the video offers many possibilities for cause messaging and marketing for nonprofits and for-profits, alike. What do you think? Let us hear from you.

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