NYU Cause Video Lab

Part of the social media strategy class I teach this spring at NYU with co-profs Tom Watson and Howard Greenstein is a Saturday Video Lab, which I designed to help students become "viterate" and to help them visualize the missions of the nonprofit causes for which they either work or volunteer. (In class, each student must develop a social media strategy for a nonprofit of their choice, and also make a 60-second visual mission statement for that nonprofit, presenting both in front of the class in May for their final grade.)

To help me teach this mandatory Saturday lab segment of the class this year, I invited USA Today's Jefferson Graham. I'd met Graham at a video lab he taught last fall at the annual PDN/PhotoPlus Conference at New York's Jacob Javits Center, and his approach to teaching video editing — by crowdsourcing the exercise —was so inspired, I wanted Graham to help me and my co-profs, Watson and Greenstein, spread the magic among our students.

There were two rules: I'd insisted that each student use a smartphone to shoot their videos this year, so as to prove that not every good video required expensive equipment to produce. The second rule? Everyone had to participate.

We broke the class into three teams, each equipped with a tripod and a smartphone and a special microphone, and took them outside to Bryant Park, just across the street from our midtown Manhattan video lab classroom. Each team was assigned to find out how Mayor Michael Bloomberg's outdoor public smoking ban has been faring. (Answer? Not very well. The students found quite a few people still lighting up. To document this, we asked some students to conduct on-camera video introductions to the story; others to take turns interviewing smokers and non-smokers. Still others were asked to shoot behind-the-scenes footage and collect B-roll, which included footage of cast-off cigarette butts and anti-smoking signs placed prominently inside the park.)

Among those interviewed by the students was a homeless man who lost his mother and wife to cancer, yet who still smoked every day in the park; a non-smoking mother and her baby, who loved the ban, and a smoker from New Jersey who said he would quit if he lived in Manhattan, where cigarettes cost $2 more than at home.

Back in the classroom an hour later, we group-edited the main video into a 65-second rough cut. (This weekend, Graham and I will be putting together the "movie of the movie" that was shot by one of our three student teams.)

Besides being great fun, the point-and-shoot exercise was proof positive that it doesn't have to cost a lot of time and money to shoot a good nonprofit "cause video" that can have impact and visualize the importance of any organization. And, we proved to the students that it didn't take a lot of expertise to start making a decent citizen video. We used 2 iPhones and a Samsung point-and-shoot camera, and augmented each with IK Multimedia iRig microphones that Graham picked up for me at B&H for $45 each. Additionally, we brought along 3 tripods to help keep everything steady.

Our 14 students have since declared the day a hit; all 14 will be shooting their "for real" project videos over spring break at NYU, which begins in earnest this weekend. Before the lab, students were stressing out about their video assignments. After the lab? The shot lists, storyboards, and scripts I had assigned them were suddenly getting turned in or rewritten—a great indicator of renewed interest. Just this afternoon, three of our students borrowed microphones from my studio.

Thanks, Jefferson, for co-conspiring with me to co-develop this exercise for our class — and thanks, Howard and Tom, for working with us to create a dream team for Video Lab Weekend that has inspired 14 students to embark on citizen video projects now and in the future.

Can't wait to see what the students produce on their own!

(For more on the class, here's Graham's blog post on the experience.)

-- Marcia Stepanek

[PHOTO courtesy of NYU and The Wired Nonprofit: Social Media Strategy and Practice class co-taught by Marcia Stepanek, Howard Greenstein and Tom Watson. Those pictured comprise the #wnpnyu class: Samantha Brody, Jacqueline Wolfson, Nirmal Patel, Aaron Green, Ann Chandler, Tom Watson, Dolapo Ojo, Mrinali Vaswani, Samantha Collidge, Elizabeth Cotter, Regina Weichert, Molly Lukash, Marina Spindler, Jefferson Graham (front center), Howard Green, and Steven Galeazzi]

Speaking YouTube

YouTube contains a lot of irrelevant content: according to cultural anthropologist Michael Wesch, some 20 hours of new video is uploaded to YouTube every minute.

But all of it represents a new form of cultural literacy, Wesch says—a new language of shared images and intensely personal revelations that can be used to connect people in new ways and, perhaps, even get them to care more about each other.

As a professor of introductory anthropology at Kansas State University, Wesch says he has a “front row seat" from which to watch new cultural trends emerge from the youngest adult generation, and for the past two-and-a-half years, Wesch has been inviting his students to help him analyze the vast YouTube community.

After trawling through mega-gigs of content, watching hours of videos and posting videos of their own, Wesch says, he and his students “are finding that the same conditions of ease and anonymity that enable people to get snarky online" can also encourage them to participate in meaningful and collaborative new projects. In fact, says Wesch, YouTube and other social media can mitigate the cultural tension between teens' conflicting needs for independence and community by offering them "connection without constraints." What looks like narcissism and individuality is actually a search for identity and recognition, Wesch told the digerati attending this week's Personal Democracy Forum in Manhattan. “In a society that doesn’t automatically grant identity and recognition, you have to create your own.”

Wesch says he's hopeful that social media will ease the “narcissistic disengagement” of many young people and encourage them to be more politically and civically engaged. Already, he says, some heroes have emerged—including the anonymous YouTube character who filmed himself giving hugs to strangers in the streets, and One World, the person who wore a Guy Fox mask and used his anonymity as a platform for collaboration, asking people to write messages on the palms of their hands and to hold them up to their Webcams for sharing. Millions of people shared this way, mostly about the need to love one another and to look beyond themselves.

“When I’m using a Webcam,” Wesch explains, “I’m not talking to you, I’m talking to it. When you’re Twittering, you’re not talking to me, you’re talking to it. Or when I’m on Facebook, I’m not talking to you, I’m talking to it.” The point, says Wesch: When communicating face-to-face, people bring many different versions of themselves into a conversation based on the context of that conversation. “But when you’re sitting in front of a camera, or twittering to hundreds if not thousands of people in a community who you cannot see and who cannot see you, you don’t know who you are talking to or when or in what context, and so [communication via social media] it is forcing a kind of context collapse—a deeper level of self-awareness not present in simple, everyday conversation. People can get deeply self-reflective on YouTube and confessional…and reveal things they would otherwise refuse to reveal, even to their family and close friends.”

Wesch urged the journalists, business developers, and social media specialists attending PDF to start thinking of YouTube as "a new kind of public sphere" where new types of conversations and forms of communication can occur. “The YouTube debates [during last year's presidential election] were flawed in that they allowed TV to dictate that conversation," Wesch says. “We have an opportunity, on YouTube and with other social media, to create a whole new groundwork for the way these [civic] conversations work.”

Wesch then challenged attendees to help the culture move away "from its current state of 'whatever, I don't care' ...to one in which we can say 'I care, let’s do whatever it takes by whatever means necessary.'"

[Wesch connected: attendees stopped tweeting long enough to give him a standing ovation.]

For more about Wesch and his observations about the cultural signifiance of social media, here's a lecture he gave last year at the Library of Congress:



(Post written by Marcia Stepanek)
(Webcam photo, top, from The Message video on YouTube)