Choose a Different Ending

There are a variety of ways that social advocacy groups use videos -- to break news, tout their passion and thought leadership, and explain complex issues. All focus on storytelling in traditional video formats.

But there's a new type of cause video starting to gain notice as an effective way to engage new supporters. It's interactive -- your supporters and would-be supporters decide what happens next. It's a type of video that combines good storytelling with the interactivity of a video game. Here's an example, called Choose a Different Ending, developed for the UK nonprofit, droptheweapons.org, to fight street violence. It was shot by British filmmaker Simon Ellis.

What do you think? Might this be an effective way for your cause to engage supporters? Let us hear from you.

-- Marcia Stepanek